The Official NEPAD Business Foundation Business Guide is gearing up for next year's annual edition.

The overwhelming success of the first Guide, launched at the World Economic Forum on Africa in June 2007, projects bigger and better things for the 2008 edition.

The Official Business Guide is the key marketing platform for the NBF and is the authoritative communications vehicle developed in support of NEPAD's strategic objectives - offering a unique high-profile business communication platform, and bringing like-minded parties together with a common goal of supporting business development across Africa.

The Guide is the ideal business platform through which businesses can market their products and services to specifically targeted decision-making audiences.

The recipients of the Guide are carefully identified through the NBF database and networking platform, to ensure effective maximum reach and distribution to key policy-makers and decision-makers.

The Guide is a key channel of choice for trade and investment opportunities for the business community. It offers a unique platform through which to create and launch projects assisting Africa in enabling a conducive climate for economic growth and development, and most importantly, becoming self-sustainable.

Through authoritative and comprehensive information on a diverse range of industries, specific topics pertinent to the current growth and changing face of business in Africa, the Guide provides the necessary facilitation and guidance on how best to engage with all key stakeholders wishing to trade, partner or invest in Africa. In essence, it is an invaluable comprehensive and current platform for any organisation doing business in Africa.

For more information on how to participate in the NBF Guide, please contact Liz Hart on (011) 783 5313 or via email at liz@siyenza.za.com